4.07.2009

Revved up Rodents

This morning I saw a commercial that featured CGI hamsters running on stationary hamster wheels in various locales of a quaint town. 
The camera pulls back to reveal scores of hamster wheels on a busy highway, going nowhere. Then a boxy-looking car pulls up to one of the wheels. The tinted windows roll down. Inside are a few happy, hip hamsters listening to the electronic music coming from their MP3 device, plugged into the cars' sound system.
Turns out to be a commercial for the Kia Soul.
I remember when car commercials sold cars based on safety, mileage and number of cylinders. I suppose in these tough economic times, even hamsters need a car with a good sound system.

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